We would like to wish all our customers a very happy Christmas and a prosperous New Year.
Coming soon to a very big screen near you
The Irish Times – Thursday, May 17, 2012
SSV.TV, Ireland’s largest LED screen and video company, has invested €800,000 in 120sq m of LED equipment designed for both indoor and outdoor events.
It is also purchasing 240m of stadium perimeter advertising boards, taking its total investment this year to more than €1.2 million.The investment by the company, which has just completed a rebranding from Setanta Screens, includes video production equipment, making it one of the biggest players in the European event audio-visual production market.
Ronan O’Kelly, managing director of SSV.TV said the LED screens, which have a 10mm pixel pitch, was “of a much better standard than what has been available in Ireland to date”.The company dominates the LED screen rental market in Ireland and is expanding its business in Britain.
SSV.TV provides the screens for large outdoor events, including Leinster and Munster rugby home matches, 200 days of racing, live concerts including last year’s Oxegen festival, and the Solheim Cup, which in 2011 took place in Meath.
“We set up a small TV channel in a field,” is how O’Kelly describes the company’s set-up at the women’s golf tournament. “For the last 10 to 12 years, any large outdoor event you have been at, we were probably there working,” he adds.
“We don’t get too many weekends off.”
LED screens, which are mostly used in sizes ranging from 10sq m to 120sq m, are also used indoors, for example in television studios during recordings of The X Factor. Although there is a different set of technical specifications for indoor and outdoor, the new generation of screens are capable of fitting both.
Unusually for a screen equipment company, SSV.TV is involved in video production and films the material that ends up on its screens. It also sells advertising and sponsorship space on the screens in order to help its clients offset the cost of hire.
The company has revenues of about €1.2-€1.3 million per annum and was profitable in 2011 after a tougher 2009/10, says O’Kelly. It expects to break even in 2012 as a result of its investment.
Regular stock replenishment is essential in the business, he says.
“There’s a lot of cheap stock available, but it doesn’t last, and it doesn’t look good after six months. What you really need when you buy screens are screens that will still be viable in four years’ time.” In its former guise as Setanta Screens, the company was a subsidiary of Setanta Sports. Its majority shareholder is now concert promoter Denis Desmond’s vehicle Gaiety Investments, which helped rescue Setanta Sports’ Irish business in 2009 but is no longer connected with it.
SSV.TV recently received both RD funding from Enterprise Ireland and bank finance to assist in its expansion.
“We’re not just playing with toys here,” says O’Kelly. “We’re here to make money.”
2012 IS A BIG YEAR FOR SSV
SSV.TV are one of Ireland & the UK’s largest and longest established Screen & Video providers. As market leaders, we have one of the largest arrays of high-end LED screen in Europe and have complimentary, state-of-the-art Audio Visual, Outside Broadcast and post-production facilities.
Projects in 2011 included all Video and screen facilities to the Solheim Cup, the visits of Queen Elizabeth II and President Obama to Ireland, as well as regular events such as the entire AV facilities for Oxegen, a European Music festival of the year, over 200 days of Horse Racing, all home Munster & Leinster Rugby matches and a host of premium indoor and outdoor public, corporate and TV events.
We are expanding with both large-scale investment and establishment of the business in new markets both geographic and sectoral. Our commercial arm is also expanding to actively build the commercialisation of client events and subsequent reduction of their net AV costs. This makes us very unique in our sector as a one-stop-shop for all services and genuine cost reductions.
Even with our unrivalled equipment and crew, we remain competitively priced and can compete with any supplier of these services in any market. Our new stock also opens up the corporate event, exhibition/conference, stage-set and TV production markets with the ultra high resolution. The new PPU’s enable us to shoot live digital multi-camera, multi-source content for relay, broadcast, uplink and web-stream with exceptional crew and video standards, all this while we are also enabled for concurrent play-out and edit.
We look forward to 2012 and wish you all the best for the coming year, and whatever your requirements, give us a call, I am sure we can deliver what you need at the price you want. Please call at any time, my mobile is 086 2255001.
SSV Invest $1million In New State-of-the-Art Equipment
SSV take delivery of 120 sqM of PixLED F10 i/o in mid-May. Widely regarded as the World’s first truly Indoor & outdoor LED equipment, the PixLED F10 i/o is state-of-the art LED screen display with a true 10mm pixel pitch. We have bought 120 square Metres of this equipment, the largest stock of this product held by any LED company. The product, combined with our other LED options, our media and video services and equipment is exceptional for Live events, concerts, TV studio, conference, staging and a variety of other services. The equipment is offered as either floor -standing, staging options, is curvable and can be either solid or 30% transparent. No other product offers such flexibility with such an amazing picture quality.
SSV invests in Multicamera HD Video Production Unit
In late-May SSV take delivery of the country’s most advanced 4 Camera, HD, flyaway OB PPU which delivers live digital video at broadcast standard for either uplink, live TV, web streaming or recording VT. We have also bought a selection of new, Hippotizer, Imagepro and Fibre-optic systems. We are now kitted out as one of the country’s most experienced and equipped live event video production companies.
SSV manage commercials at some of the country’s largest events.
SSV sell media and branding at some of Ireland’s largest events and now at some of the UK’s most select events. Currently on our schedule are Leinster & Munster Home matches, Stone Roses, David Guetta, Florence & the Machine, Van Morrison, Snow Patrol, Swedish House Mafia. That’s over 500,000 music fans this Summer, and there are more to come. Talk to us about innovative, creative branding and activation at events.